Do you need a clear marketing plan for your business?
Are you struggling to write a marketing plan that will drive your business forward?
Are you confused about what a successful Local Area Marketing strategy looks like?
- What is it? Not just your product but what does it do, how does it influence or affect the target customer
- What does it do? Not just to obvious, what immediate and long term benefit do it solve,
- What is the value proposition? What is the need, what problem are you solving or pain they suffer that you can fix.
- Who is the customer? Do you really understand the sphere of influence in your business? Your customer is not just the obvious, your product or service is has a far greater impact so your message should be aimed at someone who is also affected in either a positive or negative way so they become influencers in the buying process.
- What is the distribution strategy? Not just your sales channel, but marketing channels and how will they find it?
- Who are advocates of your product and brand that your can leverage?
- Who are affiliates of your brand or product?
- What are the risk factors in failing or succeeding and how do they affect the business?
- Do you have the right resources around you to make it happen?
If you are still confused or want expert advice, then give me a call on 1300 946 337, and let’s start with a cup of coffee and go from there.