I don’t have time for marketing I hear you say,
I have a business to run, a yoga class after work and then I have to get home to spend some quality time with my family.
When you’re busy running a business, you may find yourself dropping the first thing that doesn’t seem to be working. For some, it’s social media. “It doesn’t work in my business, I am different from those other businesses,” you may argue.
But, are you really different?
People buy from people they Know, Like, and Trust, social media enables this to happen. It helps you create an online personality for your business and customers want to trust who they are buying from and what you are offering will solve their problem.
Get this right and you fans will become advocates telling their friends about you using you guessed it “Social Media”.
Growing your social media following should NOT be your first priority, too many focus on how many “Likes” they have accumulated, instead of the “Quality” of the information they provide.
When you get your message right, your preferred target audience will start to “Follow and Engage” with you. There is NO POINT having 1000 likes if only 10 of these would actually use your service or buy your product.
Setting aside just 10 minutes a day for your “Marketing Workout” will help you create better “Quality content” and result better results. Of course the more time you have the better, use this social media strategy, and within 30 days you should see positive results.
So here is my 10 minute a day Social Media Marketing Workout
Like any Gym workout you need a program and a routine, (How many reps on what machine), so here are 5 things you need to do to prepare your workout.
Here are the 5 things you must do to be successful when creating a social media presence:
Plan your strategy.
Grab a paper and pen, and head to your favorite coffee shop for some valuable quiet time away from the day to day noise and distractions of your business. I use a spread sheet and across the top put the days I want to post in my case Monday to Saturday. Now think about what you want to say, what do you want to tell people daily?
Around 80 per cent of the information should be:
- Informative – product information, staff profiles, industry news.
- Funny or Motivational
- Interesting, could be thing about your local community, how you product will enhance their lives, supplier updates, try and educate your reader about you and why you started this business and
- 20 per cent can then be allocated to profiling and selling of your products or services.
Have a look at a few successful Facebook pages and see what they are doing well and copy what you think will work for you. If you like an article don’t be afraid to “Share it” onto your timeline but make sure you add a comment as to why your follower should also like this post.
Choose just 1 social media platform.
Different social media platforms attract different demographics, here are the most popular ones.
- Instagram – Great for sharing your photos, people can follow your images and comment. I use this occasionally for holiday snaps and day to day things I find interesting.
- Pinterest. Awesome tool for finding and sharing images and can be segmented into categories for easy location by your followers and Pinterest will provide you with suggested posts from people you may want to follow unlike Facebook. I pin and re-pin about 3 posts per day and usually takes me just 10 minutes, plus I can then share them onto my Facebook account at the same time, killing 2 birds with one stone so to speak.
- YouTube – Great video sharing platform, the new adverts are a pain but YouTube allows you to re-post onto other social media platforms.
- LinkedIn or Twitter – I call this Facebook for Professionals
- Facebook – This platform has grows more powerful by the day
Know your audience and customer.
This is the biggest mistake I see everyday, I’m sorry to break the news to you but not everyone will want to buy your product or service. You need to be more specific. Finish this sentence:
People who would benefit from my product are:
- Aged between:
- Suffer from:
- Are feeling:
- Male or female:
- Live in: House, tent, flat, humpie….
- Drive, public transport, ride a bike, walk crawl…
Use the “Scheduling” Feature.
Timing is everything on social media, but it is hard to find the time to be on line when you have other things to do. This is why I rely on Facebook’s Scheduling feature. I do my 10 minute Marketing Workout when it suits me and then schedule the posts to go out when my audience is online.
Comment, like, and interact.
Like, Comment, Interact and Boost with confidence. Each day you should not only post comments but also like/follow other people and like and comment on their posts. Interaction with people in your business community is key.
Need marketing help for your business?
If you are looking to get your business fit, then feel free to contact Tim Stannage Business Consulting and Strategic Marketing Services on 1300 946 227 for your free initial consultation, our offices are in Melbourne’s South Yarra and on the Mornington Peninsula.